Global eAdviser:  Burr Warne

Specialization: Sales

Experience:  Founder and CEO of eAdviser and Global Classroom. 

Burr Warne - Global eAdviser


Learn effective Sales techniques

Sales is arguably the most important function in any business, yet it's one of the most difficult areas to master and manage successfully. There are several common questions people ask about sales. What is the difference between sales and marketing? Why do consumers and organizations buy, and what drives their purchase decisions? What are the key competencies required for effective sales? eAdviser courses highlight the important role that the sales function plays and describes how marketing and sales relate to each other. It outlines the roles and responsibilities of the Sales Department, what makes for effective sales, and the trends affecting sales today.

1.  Introduction to Sales

Sales is arguably the most important function in any business, yet it's one of the most difficult areas to master and manage successfully.

  • distinguish between the roles of marketing and sales
  • match the key competencies to how they contribute to success in sales
  • recognize the effects recent sales trends have had on the buyer-seller relationship
  • recognize the differences between organizational and consumer buying
  • recognize the benefits of understanding consumer buying behavior
  • match stages of the sales cycle to examples

2.  Prospecting: Panning for Sales Gold

The art of sales prospecting is an essential skill for sales professionals, even with all the technology and tools available today. Successful sales professionals recognize that prospecting is the key that unlocks the door to a winning sales process. This course will help you adopt a proper prospecting mindset and be able to leverage tools that will allow you to create a high quality list of prospects.

  • Identify tools and resources used for sales prospecting
  • recognize how to use interpersonal methods for sales prospecting
  • approach prospecting with a proper mindset by knowing the facts
  • recognize strategies for uncovering ideal prospects
  • respond appropriately when faced with a particular prospect mindset

3.  Turning Objection into Opportunity during a Sales Call

In a sales environment where customers are well informed, deeply networked, and technically savvy, sales professionals need to arrive fully prepared to deal with educated buyers and any challenges they present. To address the challenges of this new breed of customer, you need to welcome questions, objections, and resistance factors, see them for what they are – opportunities – and be prepared with the skills to capitalize on them.

  • recognize how to respond to psychological reasons behind a customer’s resistance
  • distinguish between questions, objections, and resistance
  • identify tips for responding to objections with empathy and understanding
  • identify effective listening and questioning methods to manage customer objections
  • identify strategies for handling price-based objections
  • identify techniques for keeping the sales process moving forward despite objections